Haki Elimu

In 2007 we worked with Haki Elimu to create a campaign to raise awareness of the difficulties children have to overcome before they can even set foot in a classroom. We produced 6 national TV spots following a child through his daily struggle for education.

We were amazed by the response we got from this campaign. We’d designed the films to be engaging and the subject matter was compelling but when people started writing to us offering money to help send the kid in the video to school, we knew that we’d created something really special.