PSI Water Guard

We’re passionate about Social Behavior Change and when we got the chance to work with PSI to promote safe drinking water and hand washing we were able to put all of our skills to use in designing and implementing a fully coordinated media campaign.

We created an educational and entertaining documentary using drama, interviews and music videos to get the message across. This went hand in hand with the radio spots and print materials, which reinforced the message. The film was shown both on national TV and in using mobile video units that travel the country showing the film to rural communities without access to a TV.